AI visibility, explained

The vocabulary around AI search has grown faster than the definitions. These are plain answers to the questions we get asked most, with the limits of each method stated rather than glossed over.

• What is AI visibility?

  AI visibility is whether AI assistants name your business when someone asks them a question you should be the answer to. What it means, why it is not the same as ranking, and how to measure it.

• What is Generative Engine Optimization (GEO)?

  Generative Engine Optimization (GEO) is the practice of making your content likely to be used and cited in AI-generated answers. What GEO means, how it differs from SEO, and how to check where you stand.

• What is Answer Engine Optimization (AEO)?

  Answer Engine Optimization (AEO) is the practice of structuring content so answer engines can extract a direct answer from it. What AEO means, how it relates to GEO, and how to check whether it is working.

• GEO vs AEO vs SEO: what is the difference?

  GEO, AEO and SEO are three overlapping approaches to ai search optimization. What each term actually means, where they genuinely differ, and which one to start with.

• AI search visibility tools: what they do and what to check

  AI search visibility tools check whether AI assistants name your business in their answers. What these tools can measure, what they cannot, and the questions worth asking before you pay for one.